Choose the Best Eyelash Growth Serum

Eyelash Growth is No Game; Stay Safe Out There, Kids When it comes to safety first, eyelash growth is no exception.

Anytime you're putting anything on your eyes, you should do a significant amount of research on the product. For example, using castor oil may be safe, but it isn't effective. This type of research should be done when looking into any way to grow your eyelashes. The same holds true when buying any product you'll use around the eyes.

Sadly, even when you do your due diligence to pick the best, safest products, you still have to take precautions. The majority of cosmetic companies around the world have fallen victim to counterfeit product. This means simply picking the right brand isn't enough anymore.

To help keep our customers safe from counterfeit LiLash®—which often contains harmful ingredients—we've compiled a list of red flags. So once you've landed on your purified eyelash serum, follow these steps to ensure your purchase is legit.

1. If the price seems too good to be true, it probably is.

While it's nearly impossible to pass up a good deal, a low price not seen anywhere else onthe web is a red flag. If a store is working directly with the manufacturer, there isoften a MSRP that they are required to use. So if you see a promise of growing your eyelashes longer for the low price of $19.99, you should definitely walk the other way. Sites such as Amazon, eBay, and Overstock are often culprits of this. Note, there are no authorized sellers on Amazon and Overstock. On eBay, please be sure to read a seller's reviews and feedback prior to purchase.

2. If the website doesn't seem to be working properly, this isn't a good sign.

If you're looking to place your order on a website that is having problems loading, has glitches in different areas or an array of misspelled words, thing again! Most brands vet out the different places their products will be sold, including online, and would likely not partner with a site that has these elements. If you see more than one of these, it's probably best to take your business elsewhere.

3. Check out the return policy before purchasing.

If you order through the LiLash® website, or from any of our authorized stockists, you'll see that we offer a 90-day money-back guarantee. Most legitimate companies offer some sort of return policy, as products don't always agree with everyone. If you come across a website that sells purified lash serums but doesn't allow you to return the product once you've made the purchase, steer clear! They are likely selling counterfeit product and don't want to give consumers the option to get their money-back when they don't see any results.

4. Take notice of the expiration date.

If you find an authorized seller who seems to be selling their product for cheaper than normal, it's good practice to look at the expiration date. While putting expired product on your eyes likely won't cause you any harm, it also might not grow your eyelashes longer as promised. We changed our packaging from teal and purple to black back in 2013, and we still see purple and teal product being sold on the Internet. Again, while it isn't harmful, you won't get what you paid for!

5. Do a side-by-side comparison.

This definitely isn't fool proof, but it can be a good place to start. Pull up a photo from the brand's official website, and the photo of the eyelash serum you're looking to purchase. Try to pick out any inconsistencies between the two packages.

However, even if you don't see any, this doesn't mean that the product is authentic. Most counterfeit product today looks identical to the authentic packaging. Look back at thisentire list and make sure you're checking all of the boxes.The safest way to guarantee you're purchasing real product is to check with the brand itself.Even if you don't purchase directly from their website, you can ask them for their list of authorized sellers in your area.You may also ask them how to go about authenticating the product.For example, all LiLash® boxes now have a hologram on the side of the package to ensure customers they are getting the genuine article.While getting long, curled eyelashes is the goal, the most important thing is to stay safe.Follow these steps, and you'll have no problem achieving your best lashes ever in the safest way possible.