Our Story

Cosmetic Alchemy

Committed to Making Beautiful Magic.

When Cosmetic Alchemy entered the lash serum market with LiLash® Purified Eyelash Serum back in 2007 it was with the express goal to create the most effective lash conditioning serum available without a prescription.

The results were spectacular and the brand blossomed quickly due to waves of customer inspired testimonials and pics.

LiBrow® Purified EyeBrow Serum entered the market one year later, to great success, as the very first brow conditioning serum on the market.

Fast forward 11 years and the Cosmetic Alchemy brand has built a loyal international following of lash and brow aficionados who have come to rely on the magic of both LiLash® and LiBrow®.

No less obvious to us is that the success of Cosmetic Alchemy is predicated on the amazing experiences our customers have and share with others.

Thank you so much for that.

Over a decade of brow and lash enhancement.