Viral TikTok Products Worth Trying

"I found it on TikTok."

The #BeautyTok community is a treasure trove for discovering new (and old) beauty products.

With so many products filling your FYP, knowing what's worth trying can be tricky. To help, we've rounded up the latest TikTok-approved beauty finds that are definitely worth the hype.


Glow Recipe Watermelon Glow Niacinamide Dew Drops

With over 313 million views, #SkinTok is obsessed with Glow Recipe's Watermelon Glow Niacinamide Dew Drops. This serum is great for all skin types and contains Niacinamide, watermelon extract, and hyaluronic acid for a radiant complexion. It's a multi-tasker that can be used as a primer, mixed with moisturizer, or as a highlighter for an extra glow.

Drunk Elephant D-Bronzi Anti-Pollution Bronzing Drops

Drunk Elephant's D-Bronzi Drops create a sun-kissed glow while shielding your skin from pollution and stressors. This bronzing serum, enriched with vitamin D and peptides, has over 102 million views for its ability to enhance the complexion without harmful UV exposure. Mix it with your moisturizer for an instant, healthy bronze that also cares for your skin.   


Alleyoop Multi-Tasker 4-in-1 Makeup Brush

The Alleyoop brush is a staple on GRWM videos. Alleyoop is a woman-owned small business that created this handy multi-tasking must-have. The pint-sized tool has a blush & bronzer brush, a replaceable blending sponge, a brow & eyeliner brush, and an all-over eyeshadow brush.

e.l.f. Cosmetics Glow Reviver Lip Oil

The Glow Reviver Lip Oil by e.l.f Cosmetics is TikTok's Dior Lip Oil dupe that costs $8 instead of $40. #elflipoil has garnered over 79 million views on the app. Why do people love it? This lip oil delivers gorgeous color, a glossy finish, and tons of hydration.
Anastasia Beverly Hills Brow Freeze Styling Wax

Try the ABH Brow Freeze first if you're considering a brow lamination. The styling wax will help give your eyebrows a feathered-out look without the hefty price tag. Boost your look even further by using your LiLash (eyelash serum) and LiBrow (brow serum) daily for longer, fuller-looking lashes and bolder brows.

One/Size On 'Til Dawn Mattifying Waterproof Setting Spray

TikTok fans dubbed this viral setting spray by makeup artist Patrick Starrr as "makeup hairspray." The setting spray is formulated with green tea extract and witch hazel to control shine and lock makeup in place. Things took off when news broke out that Beyonce used the spray during her "Renaissance" tour. The hashtag has already racked up nearly 42 million views on the app.
Essence's Lash Princess False Lash Mascara

Coat your eyelashes with this TikTok beauty favorite for a dramatic lash effect at a super affordable price tag. This $5 mascara has amassed over 266 million views on TikTok and earned more than 244,00 five-star reviews on Amazon. Lash Princess is hailed as one of the best drugstore mascaras ever.

Wonderskin Wonder Blading One Step Lip Stain Masque

This lip product promises an end to touching up your lip color throughout the day. You've probably seen beauty influencers applying a holographic blue color on their lips and peeling it off to unveil a long-lasting lip stain. The stain lasts all day - even after eating and drinking.


Revlon One-Step Hair Dryer & Volumizer Hot Air Brush

TikTok loves blow-dry brushes. The Revlon One-Step Hair Dryer remains the favorite wallet-friendly hot air brush among the countless "get ready with me" videos featuring the Dyson Airwrap and the Shark FlexStyle. The best part? It's $60.

K18 Leave-In Molecular Repair Mask

Move over Olaplex. There's another viral hair mask on the app. K18 promises to reverse damage in just four minutes. This leave-in treatment uses peptide technology to reconnect broken chains and bonds. K18's highly concentrated vegan bond-repair treatment has reached cult-level status on social media and beyond.